The trade fair effect:
added value, growth, competitiveness
“The German trade fair industry is a key industry for international networking and a first-class export promoter. Two thirds of all leading global trade fairs take place in Germany. Economic policy at federal and state level must strengthen Germany as a trade fair location: a modern and digital visa system, a top transport infrastructure and trade fair promotion programmes that do justice to a leading export nation."
Philip Harting
Chair of the Association of the German Trade Fair Industry AUMA
Source: The Trade Fair Effect: Value Creation, Growth, Competitiveness. The Economic Significance of the Trade Fair Industry in Germany. Study by Prognos on behalf of AUMA – the Association of the German Trade Fair Industry, Berlin, February 2026 (in German language only).
Philip Harting
Chair of the Association of the
German Trade Fair Industry AUMA
“The German trade fair industry is a key industry for international networking and a first-class export promoter. Two thirds of all leading global trade fairs take place in Germany. Economic policy at federal and state level must strengthen Germany as a trade fair location: a modern and digital visa system, a top transport infrastructure and trade fair promotion programmes that do justice to a leading export nation."
Source: The Trade Fair Effect: Value Creation, Growth, Competitiveness. The Economic Significance of the Trade Fair Industry in Germany. Study by Prognos on behalf of AUMA – the Association of the German Trade Fair Industry, Berlin, February 2026 (in German language only).
