Industry campaign #MesseMonatMärz: Taking a stand
The German trade fair industry’s campaign #MesseMonatMärz stands for diversity, responsibility and a forward-looking approach. To mark International Women’s Day and the Day Against Racism, the German trade fair industry is clearly underlining its stance: the sector is committed to diversity, equal opportunities and sustainable practices.
In March 2026, the busiest month for trade fairs, 50 of the year’s approximately 320 trade fairs took place – a strong signal of the diversity of the trade fair business in Germany. Co-ordinated by AUMA, the sector demonstrated during these intensive 31 days how trade fairs create spaces for exchange, innovation and partnership-based collaboration.
AUMA Chairman Philip Harting sums it up:
“Trade fairs are meeting place, hub and focal point for innovation, inspiration and partnership.”
To the social wall: #MesseMonatMärz
