2026/2027
The German trade fair industry: Resilience in times of volatility
“A healthy dose of optimism and sound skills will see us through these times, too”
From data to transformation: eight trends in the German trade fair industry
Facts and figures
The German trade fair industry in a state of constant change: resilient, challenged, forward-looking
“AI does not replace face-to-face interaction, but enhances its relevance” (In German only)
“Digital services will make trade fairs future-proof” (In German only)
“By digitalisation trade fair activities easily become part of our sales operations” (In German only)
“In challenging times, a stable network is highly esteemed” (In German only)
Taking a stand
“Research was carried out under real-time trade fair conditions to examine how the circular economy is implemented”
New to AUMA’s agenda: cross-sector exchange for exhibitors
“New technologies and rapid innovation cycles are driving transformation of trade fairs”(In German only)
“Trade fairs facilitate the direct transfer of research into the market” (In German only)
“Anyone who incorporates sector expertise into their programme becomes an indispensable partner” (In German only)
Our team from B to W
Acknowledgements
