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2025/2026

AUMA-Trends
1Cover

Editorial

2Philip Harting

„A strong trade fair country needs a strong domestic economy“

Trade fair venue Germany

3Jörn Holtmeier

From AI to sustainability: seven trends in the German trade fair industry

4Number one worldwide

Facts and figures

5Hendrik Hochheim

Growth, change and vision

6Steffen Schulze

German trade fair industry turns March into #MesseMonthMarch

Sustainability and social responsibility

7Barbara-Maria Lüder, Nikolai Mizin

Sustainability as a strategic task

About us

8Contact

AUMA team from B to W

9Imprint | Trends

Data Protection Imprint